City of Sioux City issued the following announcement on September 24.
The Sioux City Regional Convention & Visitors Bureau (SCRCVB) has announced the hiring of tourism industry professional Kristi Franz to serve as the first Executive Director. Franz was recently recruited from Independence, MO following an extensive nationwide search to fill the newly created role.
In the role of Executive Director, Franz will lead the development, implementation and coordination of all tourism related activities to promote increased visitation to the Siouxland area. Through these efforts, and under the direction of the Board of Directors, Franz will work to enhance Siouxland’s footprint in attracting; sports tournaments; national meetings and conventions; motor coach groups; business and leisure travelers as well as bring focus to Siouxland residents to the events and attractions in the region.
“The Sioux City Regional Convention & Visitors Bureau is fortunate to have someone of Kristi’s caliber to lead the organization, said Andrew Nilges, Executive Director of North Sioux City Economic Development Corporation and SCRCVB board chair, “After an extensive search process it was clear that Kristi is the right person to lead the CVB into the future. The board is confident that Kristi’s leadership will result in new tourism, events, and economic growth in the Siouxland region.”
Ms. Franz has been in the tourism industry since 2012, promoting destinations in Missouri. She has a Bachelor of Science in Corporate Communication from the University of Central Missouri in Warrensburg, MO. Franz has served on state and national tourism boards and committees, as well as received an Adrian Award in Digital Marketing – Integrated Marketing Campaign for Consumers B2C from the Hospitality Sales & Marketing Association International.
Franz was born in Arizona and raised in Sioux City, IA. After living in South Dakota, Arizona, New Mexico, Louisiana, Texas, Georgia and Missouri, she returned to Sioux City in August with her husband, Ward. She is an avid concert attender (music and live shows of all kinds), an 80’s music and movie buff, and an avid Kansas City Chiefs Fan. “I am looking forward to bringing my experience in the tourism industry to my ‘hometown’ and to share Siouxland with residents and visitors alike. This area has grown and changed so much in the time that I have been away. However, the core of what I love about Siouxland is still here and very much a part of this community. I am thrilled to be home!”.
Original source can be found here.
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