Sioux City Times

Woodbury County's two colleges invested $2,692,045 on their football teams in 2023, a 6.2% decrease in funding from the previous year, according to the U.S. Department of Education.

This represents 19% of all money invested on sport teams at the two colleges in the county during 2023.

The average sports expenses at Woodbury County have grown 58.4% since 2010.

Morningside University stood out as the university in Woodbury County which received the most football funding during 2023. The institution received $1,452,257 — or 53.9% of all the money destined to football teams.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$2,692,045	19%
2022	$2,870,392	20.1%
2021	$2,822,782	21.4%
2020	$2,856,033	20.4%
2019	$2,818,740	19.8%